A24
In 2008, Daniel Katz had just begun leading media investments within Todd Boehly’s group at Guggenheim Partners. His vision: to reinvent the spirit of Miramax for a new generation.
Over the next four years, we worked closely with Katz to help incubate what would become A24. At the time, there was no studio, no slate — just the ambition. We helped shape the foundational strategy and brand positioning, provided access to key early opportunities, and ultimately delivered the brand identity.
At launch, A24 was structured solely as a distribution and marketing company — not a studio. The goal was clear: become the go-to destination for premier filmmakers. Our strategic insight was simple — treat marketing with the same reverence as the filmmaking itself. Not as a layer applied after the fact, but as a continuation of the film’s creative experience. Noting The Criterion Collection, A24 would need to bring the same level of design craft, taste, and intention to every release. This approach would build trust with directors — and elevate the brand in the eyes of audiences.
We built the brand system and led the creation of the A24 logo and motion ident — designed to evoke the impact and poise of the 1982 United Artists title.
That ident became A24’s foundational signal — an iconic shorthand for creative integrity and cultural intent.
A24 was most recently valued at $3.5 billion.
Over the next four years, we worked closely with Katz to help incubate what would become A24. At the time, there was no studio, no slate — just the ambition. We helped shape the foundational strategy and brand positioning, provided access to key early opportunities, and ultimately delivered the brand identity.
At launch, A24 was structured solely as a distribution and marketing company — not a studio. The goal was clear: become the go-to destination for premier filmmakers. Our strategic insight was simple — treat marketing with the same reverence as the filmmaking itself. Not as a layer applied after the fact, but as a continuation of the film’s creative experience. Noting The Criterion Collection, A24 would need to bring the same level of design craft, taste, and intention to every release. This approach would build trust with directors — and elevate the brand in the eyes of audiences.
We built the brand system and led the creation of the A24 logo and motion ident — designed to evoke the impact and poise of the 1982 United Artists title.
That ident became A24’s foundational signal — an iconic shorthand for creative integrity and cultural intent.
A24 was most recently valued at $3.5 billion.