In 2015, we were commissioned to help reawaken the storied British house of Benney — founded by Master Goldsmith to the Queen, Gerald Benney. A pioneering figure in post-war British design, Benney was the first craftsman to hold Royal Warrants from four separate members of the Royal Family — a testament to both his technical mastery and cultural stature.

Though the Benney name carried deep prestige, the brand had faded from public view following Gerald’s passing. Our work focused on reclaiming the spirit of the original house while evolving its identity for a modern audience. We restored and refined the original Benney mark, developed a new typographic and color system, and created a visual language that bridged heritage craftsmanship with contemporary luxury. This foundation was captured in a comprehensive brand book to guide future storytelling and presentation.

To support the relaunch, we also designed a new digital presence — a quiet, elevated platform intended to reintroduce Benney to a global audience with clarity and care.

Though internal challenges ultimately prevented a full-scale relaunch, the project remains a reference for how legacy brands can be revived — with reverence, restraint, and clarity of intent.