BESE

In 2017, we partnered with Zoe Saldana to help bring her vision for BESE to life — a digital media platform created to amplify untold stories shaping modern American culture, with a focus on Latinx and underrepresented voices.

Our role included brand positioning, architecture, voice, and visual identity. We developed the logo, typographic system, color palette, and design language — alongside a foundational brand manifesto that captured Saldana’s vision and helped to guide the platform’s tone and purpose across content, channels, and contributors.

The result was a flexible, editorially-driven identity system built to elevate storytelling and give BESE the visual clarity and cultural presence it needed to stand apart in a crowded digital landscape.