GOLF le FLEUR
FRENCH WALTZ
In late 2019, we were engaged by Tyler, the Creator and Four Strikes to help bring Tyler’s vision for Golf le Fleur to life. The ambition was clear from the start: to build a new luxury brand entirely on Tyler’s terms.
His initial focus was fragrance and nail polish. To support that vision, we assembled a team and ensured every element, from scent composition to the color chemistry of the polish to the precision engineering of the packaging, each element met the creative and technical standards he set.
The process unfolded with Tyler’s vision guiding every decision, and our team delivering the strategic and operational foundation to make it real. From the earliest days, we helped establish the people, systems, and structures that could sustain the brand long-term. Our work spanned sourcing, formulation, packaging, supply chain, e-comm, and retail — all designed to uphold the creative purity and exacting quality at the heart of the brand.
His initial focus was fragrance and nail polish. To support that vision, we assembled a team and ensured every element, from scent composition to the color chemistry of the polish to the precision engineering of the packaging, each element met the creative and technical standards he set.
The process unfolded with Tyler’s vision guiding every decision, and our team delivering the strategic and operational foundation to make it real. From the earliest days, we helped establish the people, systems, and structures that could sustain the brand long-term. Our work spanned sourcing, formulation, packaging, supply chain, e-comm, and retail — all designed to uphold the creative purity and exacting quality at the heart of the brand.