KATIE’S
When Katie called, she wasn’t asking for a rebrand — she was ready to scale. The market for restaurant-quality CPG brands was heating up, and she wanted to take the next step. Our strategic assessment was direct: the founder, the restaurants, and the product were all exceptional — but the brand wasn’t carrying the story, the quality, or the ambition.
The original logo carried legacy design and legibility challenges. Key retailers expressed hesitation. The branding didn’t match the premium price point. The brand lacked the clarity and confidence needed for national expansion.
We repositioned the entire enterprise, creating a new logo and identity system that recentered the brand around the founder in order to build a national, emotionally resonant consumer brand. From naming and packaging to go-to-market strategy to a brand campaign and acquisition of the katies.com domain, we worked to make the brand as confident as the product and the founder driving it.
A key inflection point came with Walmart’s Open Call. We identified the opportunity, built the pitch, and positioned KATIE’S around Walmart’s internal pursuit of “affordable luxury” — winning the coveted Golden Ticket and securing national retail access.
Alongside the brand, we developed the founder’s public presence — from strategic imaging and narrative to the full development of Katie's memoir designed to extend the emotional arc of the brand into publishing and media.
We also led editorial outreach and storytelling that resulted in a Forbes feature — reinforcing KATIE’S as both a category innovator and a breakout, founder-led brand.
The original logo carried legacy design and legibility challenges. Key retailers expressed hesitation. The branding didn’t match the premium price point. The brand lacked the clarity and confidence needed for national expansion.
We repositioned the entire enterprise, creating a new logo and identity system that recentered the brand around the founder in order to build a national, emotionally resonant consumer brand. From naming and packaging to go-to-market strategy to a brand campaign and acquisition of the katies.com domain, we worked to make the brand as confident as the product and the founder driving it.
A key inflection point came with Walmart’s Open Call. We identified the opportunity, built the pitch, and positioned KATIE’S around Walmart’s internal pursuit of “affordable luxury” — winning the coveted Golden Ticket and securing national retail access.
Alongside the brand, we developed the founder’s public presence — from strategic imaging and narrative to the full development of Katie's memoir designed to extend the emotional arc of the brand into publishing and media.
We also led editorial outreach and storytelling that resulted in a Forbes feature — reinforcing KATIE’S as both a category innovator and a breakout, founder-led brand.