XPRIZE
We were engaged to lead a comprehensive rebrand of the XPRIZE Foundation — a mission-driven organization using open competition to drive radical breakthroughs for the benefit of humanity.
Our task was to modernize the foundation’s identity and clarify its relevance within a rapidly shifting innovation landscape. Working closely with leadership, we developed a new brand platform, redesigned the visual identity system, created a dynamic motion ident, and established a unified design guide to support internal and external teams.
To support visibility and engagement, we also led the creation of a refreshed merchandising suite, as well as the design and editorial direction of the annual report — reinforcing the Foundation’s purpose while extending its reach across a new generation of innovators, partners, and public audiences.
Our task was to modernize the foundation’s identity and clarify its relevance within a rapidly shifting innovation landscape. Working closely with leadership, we developed a new brand platform, redesigned the visual identity system, created a dynamic motion ident, and established a unified design guide to support internal and external teams.
To support visibility and engagement, we also led the creation of a refreshed merchandising suite, as well as the design and editorial direction of the annual report — reinforcing the Foundation’s purpose while extending its reach across a new generation of innovators, partners, and public audiences.